{"id":15523,"date":"2016-09-20T14:42:04","date_gmt":"2016-09-20T13:42:04","guid":{"rendered":"https:\/\/rayner.com\/events-br\/blog\/the-global-launch-of-rayone-over-320-surgeons-participate-in-product-demonstrations\/"},"modified":"2021-12-03T16:08:29","modified_gmt":"2021-12-03T16:08:29","slug":"the-global-launch-of-rayone-over-320-surgeons-participate-in-product-demonstrations","status":"publish","type":"post","link":"https:\/\/rayner.com\/events-br\/the-global-launch-of-rayone-over-320-surgeons-participate-in-product-demonstrations\/","title":{"rendered":"The global launch of RayOne: Over 320 surgeons participate in product demonstrations."},"content":{"rendered":"

The new-look Rayner booth — designed specifically with RayOne\u00a0demos in mind — was inundated with traffic. Surgeons clamored to experience the highly anticipated, fully preloaded IOL injection system at the recent XXXIV Congress of European Society of Cataract and Refractive Surgeons in Copenhagen.<\/p>\n

At times the booth was so busy that Rayner CEO, Tim Clover, assisted with demos as surgeon demand outstripped the supply of Rayner staff.<\/p>\n

\"\"<\/p>\n

\n
\n

Tim Clover assists Australian Surgeon Dr Gary Schiller with a demonstration<\/p>\n<\/div>\n

\"\"
\nA busy Rayner booth<\/div>\n<\/div>\n

\u00a0<\/strong><\/p>\n

Rayner\u2019s most entertaining product launch to date<\/strong>
\nTo celebrate the launch, the playful campaign \u2018Not everyone can do this\u2019 was brought to life through having the contortionist from the ad give a series of performances on the Rayner booth; the fun and excitement not only attracting the attention of passers-by, but also reiterating the more serious message of RayOne\u2019s patented Lock & Roll Technology.<\/p>\n

Commenting on the success of the launch, Head of Marketing Warwick Strand had the following to say: “With a system as easy to use as RayOne, it was clear that product trial would play a leading role in the launch. However, in order to give this product the launch it truly deserves, we wanted to have some fun as well. The amount of leads recorded and activity on social media would suggest we achieved our objective<\/em>.\u201d<\/p>\n

\"\"<\/p>\n

Commitment to education<\/strong>
\nAlso supporting the RayOne launch, Rayner sponsored a satellite symposium\u00a0\u2018Outcome Excellence in Cataract Surgery\u2019<\/strong>, a compelling topic which was explored through the following presentations:<\/p>\n\n\n\n\n\n
Dr Steve Arshinoff (Moderator)(Canada)<\/strong>: OVD Management: A Lesson in Form and Flow<\/td>\n\u00a0\u00a0\"\" <\/a><\/td>\n<\/tr>\n
Mr Sathish Srinivasan (United Kingdom)<\/strong>: Corneal Integrity: Early Clinical Results from
\na New Class of OVD<\/td>\n		\"\"<\/a><\/td>\n<\/tr>\n
Mr Mayank Nanavaty (United Kingdom)<\/strong>: Advances in Outcomes and Efficiencies:
\nIntroducing RayOne<\/td>\n		\u00a0\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

The educational event attracted a great delegate turnout and the content did not disappoint, with the Q&A session at the end generating lively debate and knowledge-sharing.<\/p>\n

 <\/p>\n

\u00a0For highlights from the launch event please view the Rayner Twitter account\u00a0here<\/a><\/em><\/p>\n

\u00a0To learn more about RayOne please read the Press Release\u00a0here<\/a>\u00a0or information about the RayOne Aspheric system can be found\u00a0here<\/a><\/em><\/p>\n

\u00a0<\/em><\/p>\n

 <\/p>\n

Not all Rayner products are approved for sale in every country. Please contact your local Rayner distributor for details of which products are available in your area.
\n\u00a92016 Rayner Intraocular Lenses Limited. RayOneis a registered mark of Rayner.
\nEC 201688<\/p>\n","protected":false},"excerpt":{"rendered":"

The new-look Rayner booth — designed specifically with RayOne®<\/sup> demos in mind — was inundated with traffic. 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