{"id":1526,"date":"2023-01-23T16:27:06","date_gmt":"2023-01-23T16:27:06","guid":{"rendered":"http:\/\/rayner-multisite.local\/peer2peer\/?post_type=p2p_podcast&p=1526"},"modified":"2024-02-13T14:30:50","modified_gmt":"2024-02-13T14:30:50","slug":"ep-8-marketing-your-clinic-in-the-digital-world","status":"publish","type":"p2p_podcast","link":"https:\/\/rayner.com\/peer2peer-es\/p2p_podcast\/ep-8-marketing-your-clinic-in-the-digital-world\/","title":{"rendered":"Marketing Your Clinic in the Digital World"},"content":{"rendered":"

Summary:<\/strong><\/h3>\n

Mr Allon Barsam, together with his colleagues from OCL Vision (UK), Mr Ali Mearza, Mr Romesh Angunawela, and Ms Masara Laginaf, delve into the significant role of digital marketing and social media in effectively managing a busy eye clinic. In an era where our online presence consumes a substantial portion of our daily lives, digital marketing serves as a crucial tool for educating patients and aiding them in selecting the most suitable eye surgeon or clinic.<\/p>\n

Bios:<\/strong><\/h3>\n

Mr Allon Barsam (host)<\/strong>
\n<\/strong><\/em>Mr Allon Barsam is a director and founding partner of OCL Vision, and recognised internationally as an expert and key opinion leader for cataract and refractive surgery.<\/p>\n

Mr Ali Mearza (guest)<\/strong>
\n<\/em>Mr Ali Mearza is a director and founding partner of OCL Vision. He is also a senior consultant ophthalmic surgeon at London\u2019s Imperial College Healthcare NHS Trust.<\/p>\n

Mr Romesh Angunawela (guest)<\/strong>
\nMr Romesh Angunawela is an OCL Vision founding partner and consultant eye surgeon at Moorfields Eye Hospital where he is also Director for corneal training.<\/p>\n

Ms Masara Laginaf (guest)<\/strong>
\n<\/em>Ms Masara Laginaf is a consultant eye surgeon specialising in cornea, cataract and refractive surgery, and is the first OCL Vision trained fellow of refractive surgery.<\/p>\n

Key Takeaways:<\/strong><\/h3>\n