Rayner’s Vice President of Marketing, Chris Willis, is joined by his colleagues European Marketing Director, Tim Brown, and Medical Communications Manager, Anne Nestor, for this special episode of Peer2Peer: the Podcast. In a break from the usual surgeon-led programming they discuss Rayner’s plans for the ESCRS 2023 congress in Vienna including an expansive scientific program, two new and exciting digital launches, and more.
- The full Rayner Scientific programme can be viewed and added easily to calendars at rayner.com/escrs2023. This year, Rayner products and data will be covered in 14 free papers, 11 presented posters and 26 e-posters by leading surgeons. These presentations will cover Rayner’s range of IOLs, and go in-depth on topics such as toric IOLs, enhanced monofocal IOLs and trifocality.
- Rayner’s Lunchtime Symposium, ‘Balancing Quantity and Quality of Vision with Advanced Technology IOLs’ and moderated by Professor Graham Barrett is scheduled for Sunday at 13:00 in room A5. In addition to sharing the truth about advanced IOL optics, the panel will present large scale and comparative real-world clinical results, as well as patient reported outcomes using the latest in digital health platforms.
- Rayner will have two digital platform launches at the ESCRS: RayPRO and Peer2Peer. RayPRO, Rayner’s platform designed to provide surgeons with long-term, real-time patient-report insights for a period up to three years, goes brand agnostic and also now includes the clinically validated Cat-PROM5 questionnaire. Peer2Peer, Rayner’s clinical education platform, will relaunch with an extensive revamp and new feature – KOL Corner, where visitors can access timestamped video content that answers specific questions.
- Rayner has taken the challenge, issued last year, of making the ESCRS congress carbon neutral. Rayner’s 2023 booth is made of over 90% recycled/recyclable materials, with 80% of components being reused from last year. For every product inquiry that gets made during ESCRS, Rayner will plant a tree.
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